Why coaching?

Many people wonder what coaching does, how it works, how results are measured and how is differs from other forms of interventions.

By now, you have read how it works and what it does, but let’s make sure things are clear. Let’s have a look at some definitions through examples.

The therapist will investigate what stops you from having a family or getting a promotion.
The psychoanalyst will listen to your concerns on creating a family or getting a promotion.
The mentor will share some tips from his own experience on having a family or getting a promotion.
The counselor will advise you on how to go about starting the process of getting in the right relationship or what to do with your current one to have the family or what to do to get the promotion.

The coach will encourage you and support you in developing the right mindset and skills required to have a family or get a promotion.

Differences from other forms of intervention

Difference #1
The initial reason the client chooses to do coaching, psychoanalysis or therapy

  • Eliminating psychological problems.
  • Dysfunctional behaviours.
  • Desire to investigate repeated negative behaviours.
  • Need to examine a difficult period of their life so as to improve overall wellbeing.


  • Increased performance at work.
  • Personal development (self-efficacy, evaluating and building skills).


Difference #2
In psychoanalysis or therapy there are no limitations as to the content of the collaboration. There is not limitation as regards the time focus: past, present or future. In coaching there is a limitation dependent on the specialty of the coach and the reason the client wishes to work with a professional coach.


Difference #3
The degree of expectation for the outcome. The level of expectation in coaching clients is much higher than that of clients or patients in psychoanalysis or therapy. The reason is the higher level of motivation one has when they enter a coaching relationship. And the knowledge and experience of increased satisfaction when one achieves a specific outcome in comparison to eliminating psychological issues.